Digicall has announced the extension of its partnership with Paarl Boys’ High School, confirming it will continue to back the First XV this year, which will enable the school’s elite squad to be at their best when they take on the rest of South Africa’s top schoolboy rugby teams in what promises to be a thrilling 2022 season.
Digicall aims to deliver Business Process Management solutions that transform the businesses of its clients. The company and its people recently celebrated 18 years of delivering exceptional experiences, which they achieved due to their consistent approach underpinned by a dynamic culture focused on people and driven by shared values and teamwork – an approach that aligns to that of Paarl Boys’ High School.
“As a centre of excellence, our vision is to create an environment in which every student can reach his full potential in the fields of academics, sport, cultural activities and leadership. The success of this approach is clear in the many breakthroughs and victories achieved by our school, its pupils, its staff and its graduates,” says Willem Erwee, Head of Marketing at Paarl Boys’ High.
Aligning the values of these two successful brands, Digicall’s sponsorship of Paarl Boys’ High’s first team creates a win-win partnership between a global BPM brand and one of the best schoolboy rugby teams in South Africa.
“Digicall is committed to investing in the upliftment, growth and development of every stakeholder that interacts with our brand, but also the broader communities in the areas where we operate. We believe in the ability of sport, arts and culture to help develop our youth to be full-rounded individuals who will contribute positively to our society. Under the guidance of great coaches at Paarl Boys’ High, these young players are developing core physical and strategic skills, and learning to work together as a team, by building their endurance and participating with diligence – the same skill sets that will be required of them in the workplace,” says Digicall CEO Ruben Moggee.
Moggee says the entire Digicall team will again be proud and avid supporters of the Paarl Boys’ team throughout their 2022 campaign against the nation’s top high school sides.
“We’ll be cheering them on and wish them the best of luck for success this season!”
As part of the sponsorship, the Paarl Boys’ High first team’s kit will include Digicall branding on their shirts and shorts for warm-ups and matches.
The partnership also ensures Paarl Boys’ matches will be supported by SuperSport Schools platforms and channels.